EUChooseSafeFood. Second year of the EFSA campaign, in collaboration with the Ministry of Health

 
Source: EFSA

On the occasion of World Food Safety Day, EFSA (European Food Safety Authority), in collaboration with the Ministry of Health, launch the second edition of the #EUChooseSafeFood communication campaign with the aim of giving answers to the questions consumers ask themselves in terms of nutrition, in everyday life.

 

 

For examole:

 

  1. What is the difference between «to be consumed by… ..» and «to be consumed preferably by… ..» on food labels?

  2. Are there food hygiene rules in the home that we should respect to keep food safe?
  3. Should we worry about additives in food?

 

Giving certain answers to questions of this kind is the goal of the #EUChooseSafeFood campaign, aimed at all European citizens.

 

 

After the success of the first 2021 edition, EFSA is launching a second campaign, with the aim of offering consumers, information and practical recommendations to be used when purchasing and consuming food.

 

 

The goal of the #EUChooseSafeFood campaign is to encourage people to make safe and choices on a daily basis, highlighting the fundamental role of science and the guidelines formulated by EFSA experts, thanks to which the food on our tables is guaranteed.

 

 

The campaign will last until October and it is aimed in particular at the population between 25 and 45, women and young parents, using simple, intuitive and captivating language.

 

 

The importance of food safety has been highlighted by several recent cases of national and international news.

 

 

The 2022 edition discusses a wide range of topics, which, as regards the campaign in Italy, concern: animal welfare, food packaging (MOCA) and food supplements.

 

 

Communication Hub is the website available in various languages, from which it is possible to download the #EUChooseSafeFood toolkit which includes images, short videos and content for posts on social media, designed for a wide involvement also of associations and stakeholders in the sector.

 

 

 

 

 

Further information on the website  it.euchoosesafefood.eu

 

 

 

 

 

 

 

Source: SIVEMP

 
 
 

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